Columbia Sportswear eCommerce Website

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Overview:

A bright, open, and friendly new flagship helps the Columbia brand make the outdoors accessible and enjoyable. Emphasizing the benefits afforded by the Columbia performance technologies, the site tells short merchandising stories that give relevant context to these benefits. The modular construction and responsive architecture allows the site to adapt, providing utility and confidence to active people in any environment. The redesign of the Columbia site was executed concurrently with other corporate brand sites for Mountain Hardwear, Montrail, and Sorel.

My Role: Creative Project Manager

Other Contributors:
• LiveAreaLabs - UX and UI design
• Columbia Sportswear - presentation layer development
• Mobizcorp - Demandware e-commerce implementation and development

URL: http://www.columbia.com